In a nutshell
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
In their words
"We're delighted to welcome pets and pet parents to this revolutionary flagship experience that embodies Petco's fully integrated, omnichannel pet health and wellness ecosystem within a single pet care center," said Justin Tichy, Chief Operating Officer at Petco. "Its distinctly New York design coupled with Petco's highly differentiated pet care offering brings to life the humanization and premiumization trends shaping the pet space in a way no one else can replicate. Every element is designed to cultivate a seamless experience that nurtures the incredible bond between pets and pet parents, making it a top destination for pet parents worldwide to experience the best in pet health and wellness."
Brand Background
Petco, founded in 1965, began as a mail-order veterinary supplies business and has developed into a comprehensive pet care company. In recent years, the brand has repositioned itself as a health and wellness company for pets, expanding beyond traditional pet supplies retail. This strategic shift includes the expansion of veterinary services, nutrition consultations, and grooming services. Petco's "Stop the Shock" initiative, which removed shock collars from its inventory, and its commitment to selling pet food without artificial ingredients, exemplify the company's focus on pet well-being. The brand's "Whole Health" philosophy aims to address pets' physical and mental health, nutrition, and socialization needs.
Visit Field notes
This is an incredible store. Previously we raved about Reddy, their upmarket dog-care brand's flagship store in Soho. We also found Just Food for Dogs (human grade, chef-tailored food). This store builds from here and scales new heights! This store is a 25,000 square foot space that includes a pet barber shop, grooming salon, wash station, veterinary hospital, JustFoodForDogs, training centre and a cat adoption area.
The upstairs has accessories and consumables, and a very actively-merchandised "test and trial" area where new brands and products are tested to see whether they should be added to the regular inventory.
This store is a perception-changing, swashbuckling store.
Checkout
- Store-in-store services - dog grooming, shampoo, vet
- The in-store Just Food fo Dogs concession
- Pets for sale (central area the staircase)
- Rear area has a meetup space for dog training lessons and walks
- First floor operates a 'startup zone' where new brands are trialled and optimised prior to full commitment.
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