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A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
World's largest store for devotees of the Harry Potter brand universe - films, books, plays and merchandise.
A richly themed, multi‑level brand land where props, VR, Butterbeer and exclusive merch are...
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Muji Chelsea has evolved into a two‑part hub where New Yorkers pick up storage boxes and socks on 19th Street and grab onigiri and robot‑made lattes in Chelsea Market, quietly expressing the brand’s “...
A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
A store for Pokemon game collectors - to buy, sell, exchange cards and accessories. All wrapped in a diner-style space that's made to hang out.
