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A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...
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Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
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Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.

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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
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A three-floor, 23,000 square foot experience with a Reserve on the ground floor, their first Restaurant on the first floor, and a bar-cum-training-cum-experience area in the basement.
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Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
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A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
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Another reinvention of the department store as curation, brands and experience. Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...