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A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
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Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
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An intense, monochrome red jewel-box that fuses trunkmaking heritage with Dame Pat McGrath’s high-drama cosmetics vision, this Prince Street pop-up shows how Louis Vuitton can prototype a full beauty ...
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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.

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Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...
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A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
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Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
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The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
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This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
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A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
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