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A tiny, fragrance‑dense atelier with a claw‑foot testing tub and an oil bar, Soapology shows how a single‑location shop can compete with chains by turning hand‑washing into a full five‑step ritual and...
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
World's largest store for devotees of the Harry Potter brand universe - films, books, plays and merchandise.
A richly themed, multi‑level brand land where props, VR, Butterbeer and exclusive merch are...
A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
Modernist, sleek showroom, with great use of streetside glass to showcase the cars. A combination of whole cars (to sit in and experience) and cutaways and technology focus points to celebrate enginee...
