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Another reinvention of the department store as curation, brands and experience. Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
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An immersive flagship that treats Italian artisanal heritage as a living practice rather than heritage nostalgia, channelling the Meatpacking District’s industrial craftsmanship legacy into a workshop...
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Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners. Although now closed, the DNA and the brand can be seen at the ...
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A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.

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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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A refined sanctuary on Mercer Street, Monos’ SoHo flagship translates its minimalist, design-led philosophy into physical form - offering an oasis for discerning travellers and establishing luggage no...
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New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
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A candidate for 'department store of the future'. Blends pop-up brand emporium with theatrical experience and art in a ticketed venue of conscious "retail theatre". The store closed in 2023 and as of ...
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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...