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A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
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A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
A richly material, sound-infused flagship that evolves Stone Island’s SoHo store from product temple to subcultural clubhouse, showing how a fabric-obsessed Italian brand can use space, music and comm...
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
