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A refined sanctuary on Mercer Street, Monos’ SoHo flagship translates its minimalist, design-led philosophy into physical form - offering an oasis for discerning travellers and establishing luggage no...
Ami Paris is in the vein of US street brands (like Aime Leon Dore), where Ami Paris infuses classic French cool and everyday elegance, championing inclusivity and authenticity, in an understated, Par...
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
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Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...
Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...
A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...









