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World's largest store for devotees of the Harry Potter brand universe - films, books, plays and merchandise.
A richly themed, multi‑level brand land where props, VR, Butterbeer and exclusive merch are...
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
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Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners.
Although now closed, the DNA and the brand can be seen at the ...
A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainten...
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
