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A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
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A roomy, leather-scented boot hall that trades on Texan warmth rather than New York attitude, this Wooster Street flagship shows how a DTC cowboy-boot disruptor can scale up into a full Western lifest...
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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
-a-k69Bj04kSkAi1hbSXdjqfJ_gZ2hM5iLoCvLP7gQI
Swedish, global, sustainable denim brand with boutiques in trendy locations across the world. This is their long-standing NYC location, on the border of the Bowery and Soho, opposite Supreme, it's cla...

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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
eR34rLJVrB_p9O5ODz7ucq9Apf1MfLfaYGkuBlFyDXM
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
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Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.