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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
Boutique flagship for the coffee-capsule-and-proprietary-machines brand, blending expertise, demonstrations, tastings, purchasing and recycling.
Closed as of 2025, with the new Soho store now located ...
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
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Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
I...
A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
A richly material, sound-infused flagship that evolves Stone Island’s SoHo store from product temple to subcultural clubhouse, showing how a fabric-obsessed Italian brand can use space, music and comm...
Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
