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Starbucks Reserve New York Roastery
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Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners.
Although now closed, the DNA and the brand can be seen at the ...
Showcase, training and resource for the Shopify store tech and highlighted sellers.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
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Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainten...
A neighbourhood store that extends New Balance’s flagship ambitions into one of New York’s most discerning retail corridors, trading the Flatiron’s scale for SoHo’s street-level intimacy while applyin...
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
