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Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
A tiny, fragrance‑dense atelier with a claw‑foot testing tub and an oil bar, Soapology shows how a single‑location shop can compete with chains by turning hand‑washing into a full five‑step ritual and...
Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
Cybex’s Greene Street flagship at 127 Greene Street is the German baby-gear brand’s first US flagship - a 2,300-square-foot, single-floor boutique that brings the brand’s D.S.F. (Design, Safety, Funct...
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Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...
