In a nutshell
Sabre Paris stands for joyful, bold, and impertinent tableware that combines goldsmithing craft with irreverent French design. Their products bring together bright colours, mismatched patterns, and mixable collections, encouraging self-expression and celebration at every meal. Sabre Paris is a “mix & match” pioneer, and their Marais boutique is a showcase for this ethos, where customisation is offered while you wait.
In their words
"Because bringing new perspectives to the table has been our obsession for 30 years. Because we love to shake things up with quirky cutlery. Because we like to dazzle your eyes with bright colors. Because, for us, beauty is not an option. Because we ignore fleeting trends. Because lifting your mood is the best reward.
For all these reasons and more, the Sabre Paris adventure has only just begun. May our first three decades continue in style!"
Brand Background
Founded in 1993 by Francis Gelb—descended from generations of Parisian goldsmiths—and Pascale Gelb, Sabre Paris began as a love story and a rebellion against conventional cutlery.
Inspired by eclecticism and a desire for day-to-day beauty, the duo launched a brand that transformed the French table, making colour, fantasy, and versatility its hallmarks. Sabre’s collections are regularly cited in top design magazines and feature collaborations with leading French tastemakers.
The Marais boutique, located at 39 rue de Poitou, offers a unique “customisation while you wait” experience: customers select handles, patterns, and colours for their cutlery, which is then assembled on site, allowing instant personalisation. Staff consult on design choices, and the space itself is playful and welcoming, filled with coordinated and contrasting settings that illustrate the brand’s mix-and-match philosophy.
Visit Field notes
This is a compact but airy shop, in keeping with the size of the street and the intimate store sizes. Minimal decor and a centre display provide space for circulation and discussion with staff.
Invariably a buying conversation involves lots of walking, grabbing and comparing examples and laying out options. The store supports this well.
Behind a glass wall you can see a small customisation area where an operative presses the chosen colour and personalisation blanks onto the cutlery.
In all, an attractive and accessible piece of retail theatre that supports the brand's "do it your way" approach.
Checkout
- The customisation counter (for advice and ordering) that fronts a visible 'atelier' where orders are produced for clients
- minimal and sparse design (to support higher customer numbers) allied to a very accessible and hands-on approach to product display.
Other Reading
About Sabre - https://sabre-paris.com/en/pages/notre-histoire
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