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A neighbourhood store that extends New Balance’s flagship ambitions into one of New York’s most discerning retail corridors, trading the Flatiron’s scale for SoHo’s street-level intimacy while applyin...
A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
Muji Chelsea has evolved into a two‑part hub where New Yorkers pick up storage boxes and socks on 19th Street and grab onigiri and robot‑made lattes in Chelsea Market, quietly expressing the brand’s “...
Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction.
I...
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...










