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Fast Fashion 2019: Sector Analyst Report

Our analysts assess the global Fast Fashion market, analysing both companies and consumers, as well as trends, finding:

  • From luxury to value brands, Fast Fashion has permeated the industry
  • Consumer concerns about sustainability do not appear to have slowed the market’s growth
  • Manufacturing bases are relocating from ‘off-shore’ to ‘near-shore’ countries to reduce time to market
  • The Japanese automotive industry’s Just In Time (JIT) manufacturing method influenced Fast Fashion
  • Social media has dispersed and democratised celebrity, with ‘influencers’ playing a key role for fast fashion brands

Companies Included

Asos, Boohoo.com, Forever 21, H&M, Missguided, Monki, New Look, Primark, River Island, Topshop/Topman, Very, Zalando and Zara, Arcadia, Asos, Boohoo, Forever 21, H&M, Inditex, Missguided, New Look, Primark, River Island, Shop Direct and Zalando.

Table of Contents

  • Overview 3
    • Timeline 3
  • Market context 4
    • Overview 4
    • The growth of Fast Fashion 5
    • Market reach 6
    • Promotion and ‘newness’ 7
    • Sourcing 8
    • Competition on cost 9
    • Margin and profit 10
  • Market drivers 11
    • Overview 11
    • Just In Time manufacturing 12
    • Household disposable income and interest rates 13
    • The rise of the Asian supply chain 14
    • Internet penetration 16
    • Near-shoring and Artificial Intelligence (AI) 18
    • Sustainability and political uncertainty (inhibitor) 19
  • Company profiles 20
    • Overview 20
    • Arcadia and Asos 21
    • Boohoo and Forever 21 22
    • H&M and Inditex 23
    • Missguided and New Look 24
    • Primark and River Island 25
    • Shop Direct and Zalando 26
  • Benchmarking 27
    • Benchmark: share of search 28

Fast Fashion 2019: Sector Analyst Report

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