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RetailX 121 Meetup is a series of ½ day events that are specifically designed for tactical and functional heads representing the UK’s top retail brands. Attendees are selected for their technical knowledge and their interest in meeting a pre-filtered selection of leading solution providers who have a proven track record of success with other RXUK Top500 companies.
Each event has a clear topic focus that ensures our solution providers are relevant to the challenges faced in your functional role. We use the analysis and profiling from our proprietary RetailDNA database to save you time in identifying and evaluating potential
Turning visitors and browsers into purchasers is the core of ecommerce, and many elements need to work together to improve this visit-to-buy conversion rate. While a committed customer who knows what they want will find a way to make a purchase, most will benefit from some persuasion, personalisation, content and promotion.
In recognition of the many moving and interoperating elements, we’re taking a wide view of Conversion and looking at a range of persuasive tools and services that individually and in concert can improve your trading performance and counteract the forthcoming ban on third party cookies from your toolkit.
A frictionless experience is the baseline of loyalty and conversion, but with an online model that encourages boomerang sales and impulse purchasing, there is scope for inefficiency and profit erosion in the final post-purchase stage of the transaction.
Choice, speed and flexibility are being prioritised by retailers through novel delivery and return methods, specialist item solutions and innovative packaging, but this only tells half the story. To aid strategic decision making, behaviour analytics are anticipating returns at point-of-sale and cunning delivery management technologies are speeding up the refurb/restock/resell process to mitigate wastage.
What, then, is next in the post-purchase arms race and will it result in commercial gain or profit drain? To save you time and assist in tailoring your approach we have identified the leading tools and services that can help you to recalibrate your post-purchase journey.