Personalisation is a powerful tool in the world of eCommerce. It develops trust with potential customers that can be the differentiator between ‘visit’ or ‘interest’ and closing the transaction. By fine-tuning the opportunity that personalisation affords you can optimise sales value and margin while nurturing customer loyalty.
PDS and Open Banking frameworks have opened up an increasing flow of new 3rd party payment systems, which offers retailers more choice when satisfying customer payment preferences. Indeed, advances in the Buy Now Pay Later (BNPL) field have attracted a completely new customer which according to InternetRetailing has tripled in size during 2020 alone.
We will take an in-depth look at one of Europe’s most important B2C ecommerce markets which represents a sophisticated Northern European market. In great part because of its internationally important ports, most notably Rotterdam, it’s also an area that’s key to wider European ecommerce, an area central to logistics across the whole continent.
With peak season for European retail approaching we will consider the state of ecommerce: what is the consumer demand? We’ll also consider what actions can still be taken this close to peak and still deliver value, resilience or capability to ecommerce professionals.
We discuss our new report which considers the role of e-logistics within multichannel retail. Drawing on research across Europe we focus on the key learnings from the report and how companies have used delivery as a competitive advantage.
How have UK retailers reacted to the difficult trading conditions of 2020, where have they won and how have they adapted operations? Watch our webinar to find out more about this, and what peak looks like for the United Kingdom this year.
A quarter after the release of the benchmark annual report, we have stores re-opening, an enormous €750bn EU stimulus package in play, and more clarity on the sentiment and outlook and how "brick-and-mortar" stores have turned to marketplaces to trial ecommerce.
Building on the release of the first Marketplaces report for Europe’s Top1000 retailers and brands, we look at the strategic board level discussions triggered by the report, and analyse the opportunities for ecommerce businesses.
Drawing on the first RetailX Sustainability Report 2020 we will consider the areas of focus to embed sustainable business practices into ecommerce, and also look ahead to the first RetailX Renew conference.
Ecommerce Europe presents the 2020 analysis of the European Ecommerce Market, in partnership with EuroCommerce. As the associations who together represent the majority of retailers in this most dynamic of regions, their leadership gave their insight on the findings, the key themes and outlooks and of course their reflections on the major commercial and strategic issues for the sector.