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"Elevated" is the watchword - for the design, services and experience in this physical embodiment of "democratic, approachable and inclusive luxury" with 'safari and travel' roots.
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Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
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A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
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Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...

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A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
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Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...
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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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Veteran DNVB's showcase store still delivers a combination of product delight, swagger, fun and welcome.
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Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
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Samsung goes one further than the Apple Store. Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...