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JACQUEMUS BOUTIQUE NEW YORK V2
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
IMG_8939
Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
Oq20ZiuTtQN7tXVyhQE1puDNwVzmKsbGrfQfaE9MJsI
Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.

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A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...
Oq20ZiuTtQN7tXVyhQE1puDNwVzmKsbGrfQfaE9MJsI
Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
6Nka3bE8n1ffxW9znrLe4tfKPwvgpXrMUMme7lu53jI
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
_25g_PUmgZ2BQsm0MmImY17hLpJRKI1gWzkgBr_aQN0
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
1f-NivzXDkfzhJ41zS_FSw5fQLhDr9H7Mmrlh_COZR8
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time