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A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
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An immersive flagship that treats Italian artisanal heritage as a living practice rather than heritage nostalgia, channelling the Meatpacking District’s industrial craftsmanship legacy into a workshop...
Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
A cool, meticulously lit luggage gallery that trades airport anxiety for downtown ease, this Mercer Street flagship shows how Rimowa can use architecture, archives and collaborations to position itsel...
A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...
A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...










