district: Greenwich Village
205 Bleecker St, New York, NY 10012
In a nutshell
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
In their words
"Pop Up Grocer is the discovery destination for new, better-for-you products"
"A platform for possibility".
Visit Field notes
The curated brands number one or two per category (so there's competition and insights, but not an overwhelming quantity. The layout avoids high/low shelves, with everything towards eye-height. Products have three requirements: to be new/novel; to have a compelling 'founder story'; to be sustainable. This is a cafe-store-experiment store which the founder, Emily Schildt, calls a "platform for possibility". There is a monthly subscription "discovery" box option too. Upon visiting in November 2024 it was good to see that the original approach has been retained and there there are new products on display. The team has confirmed that the store itself is permanent and no longer a 'pop-up', even though the products it sells are themselves pop-ups.
Other Reading
LAST VISITED
19/11/2024
Added
2023
COMPARE WITH
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
Shows the coffee-loving passion and obsession of the brand - from roasting through preparation and eduction - not your old Starbucks!
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
Similar shops
Shows the coffee-loving passion and obsession of the brand - from roasting through preparation and eduction - not your old Starbucks!
A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
