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Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.
Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
Boutique flagship for the coffee-capsule-and-proprietary-machines brand, blending expertise, demonstrations, tastings, purchasing and recycling.
Closed as of 2025, with the new Soho store now located ...
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
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British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
A roomy, leather-scented boot hall that trades on Texan warmth rather than New York attitude, this Wooster Street flagship shows how a DTC cowboy-boot disruptor can scale up into a full Western lifest...
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
