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A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
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A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
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A richly material, sound-infused flagship that evolves Stone Island’s SoHo store from product temple to subcultural clubhouse, showing how a fabric-obsessed Italian brand can use space, music and comm...
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Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.

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Another reinvention of the department store as curation, brands and experience. Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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A cool, meticulously lit luggage gallery that trades airport anxiety for downtown ease, this Mercer Street flagship shows how Rimowa can use architecture, archives and collaborations to position itsel...
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A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
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Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...
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