Tour: 2025 Wow
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20 stores found
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.



















