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New Balance Soho

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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
JACQUEMUS BOUTIQUE NEW YORK V2
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
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A neighbourhood store that extends New Balance’s flagship ambitions into one of New York’s most discerning retail corridors, trading the Flatiron’s scale for SoHo’s street-level intimacy while applyin...
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Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.

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Samsung goes one further than the Apple Store. Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
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The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeabl...
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A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
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An immersive flagship that treats Italian artisanal heritage as a living practice rather than heritage nostalgia, channelling the Meatpacking District’s industrial craftsmanship legacy into a workshop...
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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
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