(c) Ian Jindal. The Christmas Tree of weights
district: SoHo
105 Wooster Street, New York 10012

In a nutshell

A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.

In their words

"The brand that never skips leg day in the city that never sleeps. Open exclusively from November 16th 2024 until January 2025, we’re coming in strong for our three-month pop-up in the big city."

Visit Field notes

On Wooster, in the heart of Soho's luxury brand stores, we have a blacked-out (well, redded-out) frontage with a deep entrance corridor that is at once exclusive and upscale while hinting at underground gyms and boxing clubs. Beset by queues this popup is doing brisk business. Inside there is a simple fit-out on a gym locker-room theme. Leaning into the seasonal vibe some of the lockers are numbered as if an advent calendar. Gymshark is planning a new permanent store in New York in 2025 (to add to its flagships in London and Dubai) and so the pop-up is to feed the community and prepare for that opening.

Other Reading

LAST VISITED

20/11/2024

Added

2024

COMPARE WITH

jindal-1101331
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
IMG_2301
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
IMG_6544
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
pAPXwTwqoppy2xn3uTYwXvKbcf1u2ptHmHoUt1P23y4
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.

Similar shops

kith-soho_store_shots_21
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
IMG_6621
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
cKV77uuQWIZi1HDEy6Zbuqwhdd8qaJVNZELkiSV7q0E
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
V4gYuywHDmjTrHyof045vbxwAVu4ZRWJKVK436bEzTI
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
2mqIM3cgCSvly952lt3_D5zH82C7z9krKlopZHt1-ms
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
sExqtcf86LFs6fqfcvk51W_VsYXrPGkUyNb0u7B8a9A)
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
Review Your Cart
0
Add Coupon Code
Subtotal