(c) Ian Jindal. The Christmas Tree of weights
district: SoHo
105 Wooster Street, New York 10012

In a nutshell

A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.

In their words

"The brand that never skips leg day in the city that never sleeps. Open exclusively from November 16th 2024 until January 2025, we’re coming in strong for our three-month pop-up in the big city."

Visit Field notes

On Wooster, in the heart of Soho's luxury brand stores, we have a blacked-out (well, redded-out) frontage with a deep entrance corridor that is at once exclusive and upscale while hinting at underground gyms and boxing clubs. Beset by queues this popup is doing brisk business. Inside there is a simple fit-out on a gym locker-room theme. Leaning into the seasonal vibe some of the lockers are numbered as if an advent calendar. Gymshark is planning a new permanent store in New York in 2025 (to add to its flagships in London and Dubai) and so the pop-up is to feed the community and prepare for that opening.

Other Reading

LAST VISITED

20/11/2024

Added

2024

COMPARE WITH

VwjFoP7WMO0fTzWi7oManVSVC5xCqQIEocQmYIUPrpo
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
IMG_0013
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
IMG_8922
Ami Paris is in the vein of US street brands (like Aime Leon Dore), where Ami Paris  infuses classic French cool and everyday elegance, championing inclusivity and authenticity, in an understated, Par...
TlGV6LyMNS5lpOvWKmWX5Nj09MDJS9P_hOYh37W3HPk
Samsung goes one further than the Apple Store

Similar shops

pscbAnOTLjCkPoEoT46VJOe_ds-sLU0nfNrh3EVMHfY
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...
jindal-1101358
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
pAPXwTwqoppy2xn3uTYwXvKbcf1u2ptHmHoUt1P23y4
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
TlGV6LyMNS5lpOvWKmWX5Nj09MDJS9P_hOYh37W3HPk
Samsung goes one further than the Apple Store
IMG_9221
A pioneering concept store in the Marais, renowned for its inspirational mix of fashion, homeware, and design-led products, all curated with an anthropologist’s eye for contemporary urban lifestyles a...
IMG_8939
Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
Review Your Cart
0
Add Coupon Code
Subtotal