In a nutshell
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
In their words
"The brand that never skips leg day in the city that never sleeps. Open exclusively from November 16th 2024 until January 2025, we’re coming in strong for our three-month pop-up in the big city."
Visit Field notes
On Wooster, in the heart of Soho's luxury brand stores, we have a blacked-out (well, redded-out) frontage with a deep entrance corridor that is at once exclusive and upscale while hinting at underground gyms and boxing clubs. Beset by queues this popup is doing brisk business. Inside there is a simple fit-out on a gym locker-room theme. Leaning into the seasonal vibe some of the lockers are numbered as if an advent calendar.
Gymshark is planning a new permanent store in New York in 2025 (to add to its flagships in London and Dubai) and so the pop-up is to feed the community and prepare for that opening.
Other Reading
About the pop-up on Gymshark's site: https://uk.gymshark.com/pages/stores/nyc-pop-up
FashionUnited's review: https://fashionunited.uk/news/retail/gymshark-opens-pop-up-store-in-new-york-city/2024111978642
LAST VISITED
20/11/2024
Added
2024
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