district: Meatpacking District
400 W 14th StreetNew York, NY 10014
In a nutshell
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
In their words
"This new boutique is truly one of a kind with the most unique design to date. The second floor VIP room and unique fabrications seen throughout the space embodies Gucci’s creative energy. The full Gucci collection is available across two floors designed with sustainable features to continue innovating our immersive brand experience"
Visit Field notes
A multifloor brand experience that is simultaneously too much and restrained. The product sits well in the space and - along with the Soho former-pencil-factory aesthetic, underlines the brand's respect for existing buildings rather than bland, white, airport interiors. Environmental credentials are burnished with a second-hand sprinkling in-store and eco fabrics and materials.
The second floor houses the Gucci Vault Continuum, a collaboration to repurose Gucci's material and archives in partnership with other brands.
Now that the Soho store has been remodelled and reopened with a more minimal "international airport" feel (stripping out the more cookey, 'heritage cinema' feel of the first iteration) this store feels more like the 'home of the brand' - younger and more relaxed than the uptown stores, more intimate and less 'smash and grab' than the Soho store.
Other Reading
HypeBeast - https://hypebeast.com/2023/3/gucci-meatpacking-district-new-york-store-opening
Store page: https://www.gucci.com/uk/en_gb/store/new-york-400-w-St
Much of the store is decorated with 'leather' drapes and this is Demetra, a Gucci-created faux-leather eco-material, described here: https://equilibrium.gucci.com/demetra-a-luxury-innovative-material/
LAST VISITED
20/11/2024
Added
2023
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