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Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
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A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
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A store for Pokemon game collectors - to buy, sell, exchange cards and accessories. All wrapped in a diner-style space that's made to hang out.
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A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...

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New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
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IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
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Ami Paris is in the vein of US street brands (like Aime Leon Dore), where Ami Paris  infuses classic French cool and everyday elegance, championing inclusivity and authenticity, in an understated, Par...
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
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Two stores, focused on high-end, specialist stationery, writing and graphic materials. Evoking and supporting the joy of writing, journalling, drawing... from a cosy desk. A joyous specialist store wi...