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Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
A design-meets-cocktails-meets-restaurant space to expand Lexus’ design and lifestyle credentials.
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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A roomy, leather-scented boot hall that trades on Texan warmth rather than New York attitude, this Wooster Street flagship shows how a DTC cowboy-boot disruptor can scale up into a full Western lifest...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainten...
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
