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Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
Muji Chelsea has evolved into a two‑part hub where New Yorkers pick up storage boxes and socks on 19th Street and grab onigiri and robot‑made lattes in Chelsea Market, quietly expressing the brand’s “...
A neighbourhood store that extends New Balance’s flagship ambitions into one of New York’s most discerning retail corridors, trading the Flatiron’s scale for SoHo’s street-level intimacy while applyin...
Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
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Another reinvention of the department store as curation, brands and experience.
Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
Modernist, sleek showroom, with great use of streetside glass to showcase the cars. A combination of whole cars (to sit in and experience) and cutaways and technology focus points to celebrate enginee...
A richly branded coffee-and-vinyl lounge, rather than a capsule table, this SoHo takeover transforms a Nespresso boutique into an Ethiopian-inspired listening room, where limited-edition machines, cof...
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
A tiny, fragrance‑dense atelier with a claw‑foot testing tub and an oil bar, Soapology shows how a single‑location shop can compete with chains by turning hand‑washing into a full five‑step ritual and...
