Since the collapse of Communist in 1990, which contracted the economy by 45%, Russia has spent the past three decades restoring its economy and has now returned to being one of the richest and most powerful countries in the world.
Although the country’s population is expected to decrease between now and 2050, it is also predicted that amongst these new generations will emerge a new middle class cluster of avid spenders, who will drive exciting growth in ecommerce in Russia.
As we examine in the full report, Russia is becoming increasingly mature in terms of its digital economy, with a projected 85% of the population using the internet in 2020. This means it is keeping up with some of the most advanced digital economies in the world, including the UK and America.
On a practical level, our report will equip retailers and brands with authoritative, accessible and comprehensive analysis, which covers everything you need to know: from the factors influencing market growth, to the share of Russians who discovered new online stores during the self-isolation period.
Read the full report now to make sure you’re ahead of the competition upon entering this flourishing ecommerce market.
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