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A compact, softly lit fragrance library on Scent Row that graduates Dossier from dupe‑brand discourse to whole perfume house, inviting Gen Z and millennial shoppers to build wardrobes, not one‑off dup...
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
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New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
