NRF 2026 Store TOUR

For the last decade Ian Jindal has researched and visited stand-out stores in New York City – one of the global retail capitals. From Soho to the Meatpacking via 5th Avenue and the Lower East Side, here is our list of the must-see stores. We look for “Retail Alchemy” – where people, products, process and place create a magical experience, filtered through the eyes of experienced European retail execs who, frankly, have seen most things already in London, Paris, Hong Kong, Singapore… What gets through this filter is worth a detour at least or a special trip for the annual ‘hot list’. Register for free access and you’ll see the database, along with store reviews, analysis and tours. 

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NRF 2026 - 11 January

21 store(s)

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For guests of Salesforce at NRF 2026, we’re pleased to share a “long list” of stores, centred on New York’s Soho. A mix of newly-opened, stand-out classics and brand-redefining stores. We look for “Retail Alchemy” – where people, products, process and place combine to create a magical experience, filtered through the eyes of experienced European retail execs. Filter (above), search or just browse and do ask any questions – [email protected]

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The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
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Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
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New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...
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A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
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Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
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Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
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Veteran DNVB's showcase store still delivers a combination of product delight, swagger, fun and welcome.
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Their third "Forward Store" concept that blends experience, craft, co-creation and sustainability - "repair, remake, resell, and recycle" - in a boutique flagship with quirky design and interaction. I...
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