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Nike House of Innovation

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A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
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A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
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Muji Chelsea has evolved into a two‑part hub where New Yorkers pick up storage boxes and socks on 19th Street and grab onigiri and robot‑made lattes in Chelsea Market, quietly expressing the brand’s “...
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A hyper-controlled, tonal and body-conscious flagship that uses Fifth Avenue scale and theatre to legitimise Skims as a full lifestyle brand, translating social-media intimacy into a physical environm...

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Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
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British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
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Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
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