In a nutshell
Vibrant exemplar of a flagship store
In their words
“NYC Welcomes Nike NYC
New York doesn’t dream crazy, we dream crazier, we dream bigger, and for us, nothing is big enough. Celebrating the true spirit of New York and the future of sport in the city, New York welcomes Nike NYC, House of Innovation 000 at 650 Fifth Ave New York, NY.
Every floor in Nike NYC will offer unique and immersive experiences designed to serve consumers throughout the entire shopping journey.”
Visit Field notes
The store is a riot of people, noise, 2-floor suspended audio-visual “Sputnik” sound system, with greeters, see-though basketball court (sport changes seasonally, customisation areas, animated greeters (high-fiving all visitors, whooping and rushing around and the noise of people, people, people!
The staffing is high, store fit is high and regularly refreshed, and the commitment to maintaining the experience is impressive.
Whether collecting online orders, trying product, learning from expert staff, customising or simply enjoying hanging out (or trying the tutorials and sports clinics, Nike have succeeded in creating a destination that can be visited regularly without tiring of the experience.
The mobile app is integrated into the store experience really well and is worth downloading prior to your visit.
Other Reading
LAST VISITED
Added
2019
COMPARE WITH
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...
Similar shops
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
Vibrant exemplar of a flagship store
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
