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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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Another reinvention of the department store as curation, brands and experience. Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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Modernist, sleek showroom, with great use of streetside glass to showcase the cars. A combination of whole cars (to sit in and experience) and cutaways and technology focus points to celebrate enginee...

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A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
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A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
ujK3A4x3wBZ7dBTY5BtcwV99AT2n3iqEYALwidW-jYc
Another reinvention of the department store as curation, brands and experience. Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
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New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
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An immersive flagship that treats Italian artisanal heritage as a living practice rather than heritage nostalgia, channelling the Meatpacking District’s industrial craftsmanship legacy into a workshop...
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IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
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