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(c) Ian Jindal.
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Tiffany

Midtown
https://www.tiffany.co.uk/
sector: Accessories, Jewellery, Luxury
ArchitectureBrandExperience
district: Midtown
727 5th Ave, New York, NY 10022
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In a nutshell

Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.

In their words

"An icon unlike any other, The Landmark celebrates our House’s heritage, innovative spirit and passion for craftsmanship and design."

Visit Field notes

The building speaks more eloquently than the products. The global-luxury-dogwhistle of the blue boxes and 1950s glamour heritage have carried the brand, especially since the jewellery is not overly distinctive. However the impact of the building - corner plot, size, triple-height single room hall, crowned by a triple-story glass box on the roof - is simply put a "wow". Visit to enjoy the space even if you aren't in the market for the silverware. Check out the Basquiat on the staircase, and the staircase itself!

Other Reading

About the building - "The Landmark" - https://en.wikipedia.org/wiki/Tiffany_%26_Co._flagship_store

Business Insider's review - https://www.businessinsider.com/tiffany-and-co-landmark-nyc-flagship-store-photos-2023-5

Architectural commentary - https://www.dezeen.com/2023/05/19/oma-tiffany-co-addition-new-york/

Galerie Magazine's article on the artistic programme - https://galeriemagazine.com/tiffany-fifth-avenue-flagship-opening/

Julian Schnabel's paintings feature in some of my store photos and here's the background to the Big Girl series on his gallery's website - https://gagosian.com/exhibitions/2002/julian-schnabel-big-girl-paintings/ Note that the chosen works in Tiffany have their signature blue colour within the image.

The store page: https://www.tiffany.co.uk/jewelry-stores/new-york-5th-avenue/

LAST VISITED

20/11/2024

Added

2023

Gallery

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