Starbucks Reserve New York Roastery
In a nutshell
Shows the coffee-loving passion and obsession of the brand - from roasting through preparation and eduction - not your old Starbucks!
In their words
“Taking its cue from the indomitable spirit of New Yorkers and the hardworking ethos of the meatpacking district, the New York Roastery is both workshop and stage, a three-dimensional window into the coffee journey. It's an honor to share this immersive experience with you in New York.”
Visit Field notes
The vast, corner plot is a Danish-design-meets-NYC-warehouse vibs, dominated by a central food/bar/servery, an enermous roasters linked to the bar by vacuum pipes, plus a very adult liquor bar, seating areas with open fires and an ice-cream area. The focus throughout is upon the craft of coffee roasting, brewing, extraction and enjoyment.
Staff in faux-cockney hipster outfits are there to guide, usher, cajole and help in equal measure. At busy times there is a queue around the outside corner to get in.
The store has changed its operational approach over the years and we now have a reduction in queue times (from a mix of app ordering, QR codes and a less ponderous approach at the till) with collection now more brisk and ticket-based (with a reduction in the more theatrical coffee methods - goodbye vaccuum coffee and the racks of pour-overs).
The seating area remains generous, with a lounge feel and the ability to linger and chat - an essential part of the character of the store.
Compared to other Starbucks premium stores (for example the Empire State reserve format) this branch has adapted and refined to maintain its impact.
Other Reading
LAST VISITED
18/11/2024
Added
2019
COMPARE WITH
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
Modernist, sleek showroom, with great use of streetside glass to showcase the cars. A combination of whole cars (to sit in and experience) and cutaways and technology focus points to celebrate enginee...
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
Similar shops
"Elevated" is the watchword - for the design, services and experience in this physical embodiment of "democratic, approachable and inclusive luxury" with 'safari and travel' roots.
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
A three-floor, 23,000 square foot experience with a Reserve on the ground floor, their first Restaurant on the first floor, and a bar-cum-training-cum-experience area in the basement.
Sabre Paris stands for joyful, bold, and impertinent tableware that combines goldsmithing craft with irreverent French design. Their products bring together bright colours, mismatched patterns, and mi...
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
