Patagonia

It's difficult to be objective about Patagonia since they are such a well-known brand at the forefront of conscious consumption and planet-preserving activism. Their stores have long combined authentic heritage buildings that blend product display and information with in-store repair, the using omnichannel offerings and an active programme of store-as-community-hub activities - film screenings, book launches, yoga mornings. Each store's activities are a function of the brand initatives (for example its film series), the local manager's passions and the interests of the store's community.
This Soho offering is the main store, with the Upper West Side and new (2023) Brooklyn stores offering similar services and vibe. The Meatpacking store closed recently, and the Bowery branch some years ago, but Soho is still in place.
The store will be familiar to European visitors (although the Berlin store has more sparkle, and the Amsterdam store incorporates a raked bleechers-style seating area) but the focus isn't upon the "wow". For example, the repair area on the first floor has quietly disappeared but the signage throughout focuses upon materials sustainability and post-use repair and recycling.
This store is a destination if you are a brand fan, and a worthy "stop-in" if in the area. However, the store really comes alive when you talk to the staff or attend their events - the brand exists in "what it does" more than the garments hung on the racks.