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Nudie Jeans

Bowery

https://www.nudiejeans.com/

sector: Apparel

Brand Circular

district: Bowery

188 Bowery, New York, NY 10012, United States

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In a nutshell

Swedish, global, sustainable denim brand with boutiques in trendy locations across the world. This is their long-standing NYC location, on the border of the Bowery and Soho, opposite Supreme, it's claimed a credible corned for new denim and repair.

In their words

"Nudie Jeans is based on an idea. This idea is in turn composed of several concepts, beliefs, and a good portion of old fashioned fighting spirit. The pursuit of doing the opposite was one of the main reasons the brand got started, although not an end in itself. It was rather the passion for dry denim that pointed the brand in that direction."

Visit Field notes

On the eastern end of Soho, near Supreme, this outpost of the Swedish denim brand shows its sustainable credentials with in-store repair, customisation and trade-in. Vintage/recommerce pieces are prominently displayed and the windows speak to the sustainability agenda.

LAST VISITED

14/11/2023

Added

2019

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