envMaIetuNH_X1xRpe-hB7jLjVQ7m98gxQEyFONB904.jpeg

Nike House of Innovation

sector: Sports
district: Midtown
650 5th Ave, New York, NY 10019, United States

In a nutshell

Vibrant exemplar of a flagship store

In their words

“NYC Welcomes Nike NYC New York doesn’t dream crazy, we dream crazier, we dream bigger, and for us, nothing is big enough. Celebrating the true spirit of New York and the future of sport in the city, New York welcomes Nike NYC, House of Innovation 000 at 650 Fifth Ave New York, NY. Every floor in Nike NYC will offer unique and immersive experiences designed to serve consumers throughout the entire shopping journey.”

Visit Field notes

The store is a riot of people, noise, 2-floor suspended audio-visual “Sputnik” sound system, with greeters, see-though basketball court (sport changes seasonally, customisation areas, animated greeters (high-fiving all visitors, whooping and rushing around and the noise of people, people, people! The staffing is high, store fit is high and regularly refreshed, and the commitment to maintaining the experience is impressive. Whether collecting online orders, trying product, learning from expert staff, customising or simply enjoying hanging out (or trying the tutorials and sports clinics, Nike have succeeded in creating a destination that can be visited regularly without tiring of the experience. The mobile app is integrated into the store experience really well and is worth downloading prior to your visit.

Other Reading

LAST VISITED

Added

2019

COMPARE WITH

241114_Rapha_NY_Clubhouse-022_f1
A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
IMG_6428
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
awtNEknqPrMlODDUISvYHmctiQGs2l9saHKCAjK9kXw
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
TlGV6LyMNS5lpOvWKmWX5Nj09MDJS9P_hOYh37W3HPk
Samsung goes one further than the Apple Store

Similar shops

3_2e09cd57-96fa-41d8-8b3c-947e3e8cd533
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
patagonia_19437144283_fa7f72d0a3_o
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
2mqIM3cgCSvly952lt3_D5zH82C7z9krKlopZHt1-ms
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
eR34rLJVrB_p9O5ODz7ucq9Apf1MfLfaYGkuBlFyDXM
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
IMG_6544
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
22jfhZ6TfguRPH_kYxEZu9V9Kny-muR1-WQYM4B2O7A
Old-Skool pro-tech emporium. Deep stock, deep knowledge, old-school service (knowledgable, grumpy, helpful if you're quick!), with multichannel prowess.
Review Your Cart
0
Add Coupon Code
Subtotal