
In a nutshell
Vibrant exemplar of a flagship store
In their words
“NYC Welcomes Nike NYC
New York doesn’t dream crazy, we dream crazier, we dream bigger, and for us, nothing is big enough. Celebrating the true spirit of New York and the future of sport in the city, New York welcomes Nike NYC, House of Innovation 000 at 650 Fifth Ave New York, NY.
Every floor in Nike NYC will offer unique and immersive experiences designed to serve consumers throughout the entire shopping journey.”
Visit Field notes
The store is a riot of people, noise, 2-floor suspended audio-visual “Sputnik” sound system, with greeters, see-though basketball court (sport changes seasonally, customisation areas, animated greeters (high-fiving all visitors, whooping and rushing around and the noise of people, people, people!
The staffing is high, store fit is high and regularly refreshed, and the commitment to maintaining the experience is impressive.
Whether collecting online orders, trying product, learning from expert staff, customising or simply enjoying hanging out (or trying the tutorials and sports clinics, Nike have succeeded in creating a destination that can be visited regularly without tiring of the experience.
The mobile app is integrated into the store experience really well and is worth downloading prior to your visit.
Other Reading
LAST VISITED
Added
2019
COMPARE WITH
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
Samsung goes one further than the Apple Store
Similar shops
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
A 'clubhouse' store for the high-end cycling brand, offering a full range of cycling products alongside a cafe and an active cycling club.
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...