(c) Image courtesy of Kith
kith logo

Kith Women

sector: Apparel
district: NoHo
644 Broadway, New York, NY 10012

In a nutshell

A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.

In their words

“Today, you really need to put your best foot forward into what the experience is before you even start thinking about the money or the business portion of it. If you build the right space where people wanna come and hang out, the business will come with that". Ronnie Fieg, Founder of Kith.

Visit Field notes

Part of the brand's push to make womenswear an equal menswear sales, this is their first dedicated womenswear store. The aim is for a "place to spend the day" and so the cafe and florist both open a few hours before the store, emphasising that they are a core part of the offer and not just a 'store-hours feature'. As a result the cafe is generously sized with a grand bar, while the florist is very well stocked and purposeful. The store shows the brand's growing focus on women and their spend. While initial ranges from the brand were 'sport/athleisure for women', this is now just one part of the range rather than its sum. Adding in more tailored, fitted and - yes, that word - "timeless" styles has required a shift in the styling to a more sophisticated fit-out. Gone are the shiny metal and space-age-street design cues, to be replaced by a pink and walnut wood decor, more "mesa" than LES. The designer is also responsible for the Williamsburg flagship. This store marks a return to Broadway since it's the same location as their first store in 2011, before they moved to Lafayette.

Other Reading

LAST VISITED

20/11/2024

Added

2023

COMPARE WITH

7VXPl-wAP6tdMd4xc0L5eSfpD2jMnmIk3ABEubkkHWE
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
h71U-6HqRNPIFHFJF84fWV20s3DWL1kf-04CbcFri-o
Showcase, training and resource for the Shopify store tech and highlighted sellers.
IMG_0013
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
nD_5yOMasQ8mBU8ar54f0I0c3t74DIeAPo-oaR7TRdA
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.

Similar shops

IMG_2759
Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
IMG_8922
Ami Paris is in the vein of US street brands (like Aime Leon Dore), where Ami Paris  infuses classic French cool and everyday elegance, championing inclusivity and authenticity, in an understated, Par...
At84KOq8wEe4bCFNqx2hLYPJYcrXiSziAv26wNx_KnU
Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.
sExqtcf86LFs6fqfcvk51W_VsYXrPGkUyNb0u7B8a9A)
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
lkzJn_oEWBS4djOMnYe9be0lNHx6XHxFzfMxbG9emGk
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
Review Your Cart
0
Add Coupon Code
Subtotal