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Oq20ZiuTtQN7tXVyhQE1puDNwVzmKsbGrfQfaE9MJsI
Museum as retail, art as commerce, experience as entertainment, destination as leisure... 5 floors of genre-busting cool.
IMG_0246
A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
6Nka3bE8n1ffxW9znrLe4tfKPwvgpXrMUMme7lu53jI
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
IMG_0013
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'

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A vast, data‑driven temple to sport and sneakers, the House of Innovation turns Fifth Avenue into Nike’s test track for personalised, app‑linked retail, where fixtures, floors and even checkout flows ...
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Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
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New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
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