sector: Automotive
district: Meatpacking District
40A 10th Ave, New York, NY 10014
In a nutshell
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
In their words
"A SOPHISTICATED OASIS IN THE HEART OF
NEW YORK CITY’S MEATPACKING DISTRICT
Genesis House is an immersive destination for elevated exploration, fine dining, and cultural celebration, inviting you to discover the soul of Genesis in the heart of the Meatpacking District. Stay and uncover every alluring facet, from distinctly Korean cuisine to a library of special titles, exclusive events, and a boutique-style showroom of Genesis luxury vehicles. Enlighten your senses with an experience unlike any other."
Visit Field notes
Bare-concrete chic, pinsharp OLED lighting queues, and the sheer indulgent space in the cavernous showroom can be intimidating - especially if you're not actively buying a car! However the staff are friendly and talk knowingly about the luxury credentials of the own-by-but-not-the-same-as-Hyundai vehicles, and will show you the events space in the basement with 3D theatre, the luxury Korean rooftop restaurant and lending library.
This is a further refinement of car-retail-brand reinvention, and arguably the best.
Lexus (defunct), Lucid, Tesla, Rivian ... now Genesis - all in the Meatpacking district.
Other Reading
Robb Report citing 'luxury as experience' - https://robbreport.com/motors/cars/genesis-house-opens-in-new-york-city-1234647647/
Forbes on the 'urban oasis' - https://www.forbes.com/sites/tanyaklich/2021/11/16/genesis-house-new-york/?sh=51c8101f51e8
Video tour - https://www.youtube.com/watch?v=aDxdJ3G3dEk
LAST VISITED
20/11/2024
Added
2022
COMPARE WITH
Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
Similar shops
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
A reimagining of a toy store: child-centred, but adult-savvy. Combines the theatre of a 'secret behind the scenes' area and incredible staff, and a buzz like an affluent Soft Play afternoon.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
