sector: Automotive
district: Meatpacking District
40A 10th Ave, New York, NY 10014
In a nutshell
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
In their words
"A SOPHISTICATED OASIS IN THE HEART OF
NEW YORK CITY’S MEATPACKING DISTRICT
Genesis House is an immersive destination for elevated exploration, fine dining, and cultural celebration, inviting you to discover the soul of Genesis in the heart of the Meatpacking District. Stay and uncover every alluring facet, from distinctly Korean cuisine to a library of special titles, exclusive events, and a boutique-style showroom of Genesis luxury vehicles. Enlighten your senses with an experience unlike any other."
Visit Field notes
Bare-concrete chic, pinsharp OLED lighting queues, and the sheer indulgent space in the cavernous showroom can be intimidating - especially if you're not actively buying a car! However the staff are friendly and talk knowingly about the luxury credentials of the own-by-but-not-the-same-as-Hyundai vehicles, and will show you the events space in the basement with 3D theatre, the luxury Korean rooftop restaurant and lending library.
This is a further refinement of car-retail-brand reinvention, and arguably the best.
Lexus (defunct), Lucid, Tesla, Rivian ... now Genesis - all in the Meatpacking district.
Other Reading
Robb Report citing 'luxury as experience' - https://robbreport.com/motors/cars/genesis-house-opens-in-new-york-city-1234647647/
Forbes on the 'urban oasis' - https://www.forbes.com/sites/tanyaklich/2021/11/16/genesis-house-new-york/?sh=51c8101f51e8
Video tour - https://www.youtube.com/watch?v=aDxdJ3G3dEk
LAST VISITED
20/11/2024
Added
2022
COMPARE WITH
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
British architect Sophie Hick's minimalist take on Alaia's move from wholesale to D2C.
Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
Similar shops
A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.
New format flagship for this high-end outdoor tech brand, comprising full range, generous space, cafe, repair, recycling and resale in a two-floor Broadway base.
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
