sector: Automotive
40A 10th Ave, New York, NY 10014

In a nutshell

Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.

In their words

"A SOPHISTICATED OASIS IN THE HEART OF NEW YORK CITY’S MEATPACKING DISTRICT Genesis House is an immersive destination for elevated exploration, fine dining, and cultural celebration, inviting you to discover the soul of Genesis in the heart of the Meatpacking District. Stay and uncover every alluring facet, from distinctly Korean cuisine to a library of special titles, exclusive events, and a boutique-style showroom of Genesis luxury vehicles. Enlighten your senses with an experience unlike any other."

Visit Field notes

Bare-concrete chic, pinsharp OLED lighting queues, and the sheer indulgent space in the cavernous showroom can be intimidating - especially if you're not actively buying a car! However the staff are friendly and talk knowingly about the luxury credentials of the own-by-but-not-the-same-as-Hyundai vehicles, and will show you the events space in the basement with 3D theatre, the luxury Korean rooftop restaurant and lending library. This is a further refinement of car-retail-brand reinvention, and arguably the best. Lexus (defunct), Lucid, Tesla, Rivian ... now Genesis - all in the Meatpacking district.

Other Reading

LAST VISITED

20/11/2024

Added

2022

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