district: SoHo
200 Lafayette St, New York, NY 10012, USA

In a nutshell

Third NYC opening of the food group, with a landmark building comprising restaurants, marketplace, cafe, local delivery and private dining.

In their words

"Eataly embodies in its DNA the authentic Italian culinary culture and lifestyle and our goal is to continue building our love story with the North America community, especially with this opening in a magical city that has welcomed us from the beginning." (Tommaso Bruso, CEO of North America.

Visit Field notes

This is Eataly's opportunity to blend scale and intimacy, perhaps in a more coherent fashion that the labyrinthine Flatiron store, or the characterless, bland Westfield WTF offering. The store uses the familiar Eataly approach of a corner site with multiple entrances, however it lacks the buzz and authentic feel of the Flatiron original. The vibe is more like a franchise of an Eataly, rather than the essence of the brand. However, in its location it's a positive offering with a restaurant, cafe, fresh foods and a temping basement of provisions.

Other Reading

LAST VISITED

Added

2023

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Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.
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A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
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A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
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Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.

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