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A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
A cool, meticulously lit luggage gallery that trades airport anxiety for downtown ease, this Mercer Street flagship shows how Rimowa can use architecture, archives and collaborations to position itsel...
"Elevated" is the watchword - for the design, services and experience in this physical embodiment of "democratic, approachable and inclusive luxury" with 'safari and travel' roots.
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Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
IKEA House Warming is a month‑long, two‑storey pop‑up at 31 East 17th Street in Union Square that anchors IKEA’s US “Year of Cooking & Eating” campaign and its 40th‑anniversary celebrations, refra...
A dedicated womenswear store in a walnut and pink corner plot, extending 'Kith village' (Lafayette, Bleecker, now Broadway), and adding flower shop and cafe.
Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners.
Although now closed, the DNA and the brand can be seen at the ...










