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APL – Athletic Propulsion Labs

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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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A refined sanctuary on Mercer Street, Monos’ SoHo flagship translates its minimalist, design-led philosophy into physical form - offering an oasis for discerning travellers and establishing luggage no...
IMG_2301
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.

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IMG_2507
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
IMG_6544
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
new-balenciaga-store-in-soho-nyc-v0-j6r1ftelc6od1
Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
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A pioneering concept store in the Marais, renowned for its inspirational mix of fashion, homeware, and design-led products, all curated with an anthropologist’s eye for contemporary urban lifestyles a...
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A warm glowing Federal-style corner plot that oozes Provencal light onto a prestigious corner plot. A minimal home-meets-museum for this stripped back spectacle in French stone and light.

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