In a nutshell
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own blogs about "why they matter".
In their words
"Bringing out the joy of girlhood is at the heart of everything we do. Through adventurous stories and imaginative play, we give girls the chance to discover who they are—and who they’re meant to be.
No matter if she’s a toddler or entering her teen years, every girl can find inspiration to be her best, to grow a strong mind and spirit, to laugh while she learns to be resilient, confident, and kind. Most of all, we hope to open girls’ eyes to a bigger world so they can create a brighter future for us all."
Visit Field notes
You either know the brand or you'll be shocked. There's no equivalent outside of the US - this is a sort of Barbie-world but for their own distinctive dolls. Filled with present-buying parents and engaged doll-owners, this is a must-visit store for the experience. Best to visit before or after PetCo's flagship since the vibe is similar. Note that the brand is owned by Matel.
In-store activities include parties, Salon and even hotel partnerships for customers.
Other Reading
The brand story - https://www.americangirl.com/pages/our-story
LAST VISITED
18/11/2024
Added
2019
COMPARE WITH
A richly material, sound-infused flagship that evolves Stone Island’s SoHo store from product temple to subcultural clubhouse, showing how a fabric-obsessed Italian brand can use space, music and comm...
EMPREINTES—Paris’s leading artisan craft concept store. It is a destination concept store in the heart of the Haut Marais, devoted exclusively to showcasing French arts and crafts through more than 1,...
Minimal, spacious, architectural embodiment of a tech-first high-performance athletic footwear brand.
Flagship-quality store on a corner plot, drawing upon industrial 1970s vibes with Florentine marble and pastel northern-italian palettes.
Similar shops
Swedish, global, sustainable denim brand with boutiques in trendy locations across the world. This is their long-standing NYC location, on the border of the Bowery and Soho, opposite Supreme, it's cla...
Sabre Paris stands for joyful, bold, and impertinent tableware that combines goldsmithing craft with irreverent French design. Their products bring together bright colours, mismatched patterns, and mi...
Ethical or 'Frugal luxury' - when an American seeking the perfect baseball cap met a manufacturing obsessive and they created a 100% made in France artisanal headware range, using the materials and ar...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
