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Lego showcases everything it's learned in several previous flagships. Great range, activities, programming and interaction - a case study in a brand store. A dense, two-storey playground of bricks, te...
Boutique flagship for the coffee-capsule-and-proprietary-machines brand, blending expertise, demonstrations, tastings, purchasing and recycling.
Closed as of 2025, with the new Soho store now located ...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainten...
Petco's "dog lifestyle" brand emerges from an in-store aisle to have a Soho flagship. An energetic store that caters well for dog owners.
Although now closed, the DNA and the brand can be seen at the ...
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Sabre Paris stands for joyful, bold, and impertinent tableware that combines goldsmithing craft with irreverent French design. Their products bring together bright colours, mismatched patterns, and mi...
A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
Samsung goes one further than the Apple Store.
Through several iterations of product focus (from mobile to washing machines) and activiations from training to video studios, this was an Apple-beating ...
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
A sharp, urban mountaineering embassy on Fifth Avenue that translates Arc’teryx’s tech DNA into Midtown language - fusing technical credibility, circular services and community space to show how a har...
Another reinvention of the department store as curation, brands and experience.
Now closed (and succeeded by the Muji Market), this store once stood comparison with other pop-up and brand aggregators ...
