sector: Electronics
district: Meatpacking District
837 Washington St, New York, NY 10014, United States
In a nutshell
Samsung goes one further than the Apple Store
In their words
“A first-of-its kind cultural destination, digital playground and Marketing Center of Excellence”
Visit Field notes
A surprising experience place that majors on Samsung’s range of mobile and technical gadgetry in an Apple-Store-plus setting. Theatre, demos, experiences and assistance. Competent and bustling space.
The store also includes home settings - kitchen, laundry, TVs and all of these get equal 'lifestyle treatment' with the consumer electronics.
Overall this is a brand-building experience that mixes the benefits of retail (show, experience, demonstration, adjacencies, with social/event/activity, and links to conclude purchases in partner stores eg buy in Samsung store, collect at a nearby Target.
Knowledgeable staff complete the experience. Possible the best CE brand-store offering, that makes Apple's nearby stores feel sterile and limited.
Unfortunately, the store will be closing on 31 December 2024 since, according to the store staff, D2C showrooms and experience centres are no longer part of the brand's strategy.
Other Reading
LAST VISITED
19/11/2024
Added
2019
COMPARE WITH
A lab/clinic/party setting in which you blend your own lipstick shades, lip balm etc. Appointments range from an hour (for one person) to all-day events for larger groups.
A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...
"Elevated" is the watchword - for the design, services and experience in this physical embodiment of "democratic, approachable and inclusive luxury" with 'safari and travel' roots.
Similar shops
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
A hip-homage streetwear brand from the former brand director at Supreme, Angelo Baque.
A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
