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Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
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A simple, minimal and purposely rough-finished space created with architect Paul Van Der Grient of WXY Studio. Environmental (kept materials, eco electricity) that play to the brand's core values of f...
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Ami Paris is in the vein of US street brands (like Aime Leon Dore), where Ami Paris  infuses classic French cool and everyday elegance, championing inclusivity and authenticity, in an understated, Par...
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A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...

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Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
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A store for Pokemon game collectors - to buy, sell, exchange cards and accessories. All wrapped in a diner-style space that's made to hang out.
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A reimagined flagship that trades product density for experiential staging, positioning New Balance as a curator of sport-and-culture moments where performance and lifestyle collections claim equal vi...
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Bold, brutalist remake of a Soho flagship building showcases the brand's "Raw Architecture" aesthetic. Sparse, sustainable fittings in a generous space, evoke 'art gallery' and luxury at the same time
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A roomy, leather-scented boot hall that trades on Texan warmth rather than New York attitude, this Wooster Street flagship shows how a DTC cowboy-boot disruptor can scale up into a full Western lifest...
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A gallery-like French apartment dropped into Lower Manhattan, Printemps New York utilises curation, hospitality, and intimate, advisor-led service to reframe the department store as a sequence of joyf...