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A permanent pop-up of food pop-ups. Brands get a 'residency' in the store to be promoted, get metrics and traction. It's a curated, discovery store.
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
A tiny, fragrance‑dense atelier with a claw‑foot testing tub and an oil bar, Soapology shows how a single‑location shop can compete with chains by turning hand‑washing into a full five‑step ritual and...
A compact, market‑style lab for “slow tech”, this SoHo pop‑up turns refurbished devices, repairs and education into the hero, challenging the upgrade treadmill a few doors down from fast fashion. This...
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Sabre Paris stands for joyful, bold, and impertinent tableware that combines goldsmithing craft with irreverent French design. Their products bring together bright colours, mismatched patterns, and mi...
A neighbourhood store that extends New Balance’s flagship ambitions into one of New York’s most discerning retail corridors, trading the Flatiron’s scale for SoHo’s street-level intimacy while applyin...
Luxury second-hand goods (clothing, jewellery, objets, curated and displayed in an aspirational townhouse venue.
The flagship is an homage to Brooklyn, with stainless steel, oak and brick. The monolithic kiln-like brick centrepiece dominates the apparel+sneakers+treats destination.
Upon opening this was one of the best men's department store ranges and experiences, but over time it's become more normal than 'wow'
A sunlit, wood-and-wool flagship that drapes Buck Mason’s California minimalism over a SoHo cast-iron shell, turning a T‑shirt brand into a full lifestyle proposition where wardrobes, coffee and books...










