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An intense, monochrome red jewel-box that fuses trunkmaking heritage with Dame Pat McGrath’s high-drama cosmetics vision, this Prince Street pop-up shows how Louis Vuitton can prototype a full beauty ...
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Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...
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A high-energy, Jibbitz-lined playground that stretches from Broadway to Mercer, this icon store turns Crocs’ foam clog from a meme into a merchandised lifestyle - using scale, drops, customisation, an...
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Muji Chelsea has evolved into a two‑part hub where New Yorkers pick up storage boxes and socks on 19th Street and grab onigiri and robot‑made lattes in Chelsea Market, quietly expressing the brand’s “...

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A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
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Lower-east side bookstore and community podcast studio, event space and cafe.
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Stylish, recently-expanded store to highlight the On running range, with an extended selection of clothing. Hidden gait analysis and the 'magic wall' that reveals all sizes. Enormous window frontage.
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Bâton Rouge Paris is a boutique cosmetics “lab” specialising in 100% tailor-made, eco-responsible lipsticks, created on-site in a personalised co-creation experience
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Surprisingly warm and accessible experience store from Dyson that offers generous space behind the dark facade, a characterful building and the full suite of Dyson demos, interaction and customisation
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Eyewear brand whose stores are like art popups. Consistently collaborative (on projects, co-brands, celebrities and artists), the brand produced prescription and sunglass styles that are not repeated.
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