
In a nutshell
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeable team.
In their words
"Located in the heart of Soho in New York City, the Atelier is a beauty workshop, designed for you to create–and recreate–yourself.
Our Beauty workshop is a place of discovery. Come as you are, stay as long as you wish, and visit as often as you would like. Try a little of everything, make a mistake or two and find new things you love."
Visit Field notes
The restrained, quietly-luxurious decor is very on-brand and invites comparison with Glossier. The makeup stations are open yet individual. There are several guided experiences available, in addition to a walk-in option, ranging from a five-item blend-your-own experience to a full individual makeover.
Other Reading
LAST VISITED
20/11/2024
Added
2019
COMPARE WITH
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
A celebration of the brand's range along with a focus on customisation in a generous and flexible premium space. The store reflects the importance of D2C, speaking to fans, outdoorsfolk and gifters.
Streetwear store that pays homage to its sneaker heritage with a first floor display dedicated to footwear.
Similar shops
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
Casually expensive clothing, with a cool-girl vibe (American Womenswear Designer of the Year 2022, the brand has a direct confidence that is mirrored in the robust, stark yet luxurious flagship store.