
In a nutshell
The global doyen of luxury is now interactive! Taking a leaf from Glossier, the Atelier allows you to experiment, adjust, blend and personalise your makeup - supported by the friendly and knowledgeable team.
In their words
"Located in the heart of Soho in New York City, the Atelier is a beauty workshop, designed for you to create–and recreate–yourself.
Our Beauty workshop is a place of discovery. Come as you are, stay as long as you wish, and visit as often as you would like. Try a little of everything, make a mistake or two and find new things you love."
Visit Field notes
The restrained, quietly-luxurious decor is very on-brand and invites comparison with Glossier. The makeup stations are open yet individual. There are several guided experiences available, in addition to a walk-in option, ranging from a five-item blend-your-own experience to a full individual makeover.
Other Reading
LAST VISITED
20/11/2024
Added
2019
COMPARE WITH
A boutique of handmade Turkish slip-on shoes and curated crafts clothing and accessories. A cosy post-pop-up home for this growing owner-led brand.
This 2-floor store blends local sourcing, full service, Amazon integration and innovative payments in the burgeoning Hudson Yards area. Best place to see Amazon One (pay with your palm) in NYC.
Architecturally-led, train-shed-chic flagship for the luxury jewellery brand.
A pop-up store for winter 2024-5 in the heart of Soho. A "locker-room" fit-out and plenty of red vinyl is in keeping with the brand's values. The store blends NYC-specific products with promotions.
Similar shops
"Elevated" is the watchword - for the design, services and experience in this physical embodiment of "democratic, approachable and inclusive luxury" with 'safari and travel' roots.
Google's brand/experience offering that makes the Apple Store seem staid and 'last year'.
New brand showcase store featuring an exhibition space, cafe and learning area for this heritage-meets-technology photography and imaging brand.
Brand-defining chic showroom that makes the car a star, alongside a basement presentation area, a Korean restaurant and rooftop library.
The recent refurb expands the store into a gentlemen's-club-vibe location for this near decade-old Queens brand. Their zeitgeist-fuelled take on the 1990s goes from the street to Bill Clinton.
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.