sector: Automotive
district: Meatpacking District
60 10th Ave, New York, NY 10014
In a nutshell
A Meatpacking showcase for the electric-first, chunky 'Adventure vehicles" - experience, learning, configuration and test drives, with lots of lifestyle design queues in a generous location.
In their words
"Keep the world adventurous for ever"
"Meet us under the High Line to see our electric trucks and SUVs in person. You’ll get a chance to kick the tires, plot a trip upstate, maybe even take one for a spin. We can’t wait to get your electric adventure started."
Visit Field notes
Parallelling the 'edge of Meatpacking' location of Genesis, with Hudson views through generous glass windows, this is an example of their "Spaces" concept. The car is the hero, decked out in various overlanding, activities cos-play guises. A chance to play, learn and - ultimately - to buy. A key part is the family-friendly intent (children's play areas, drawing materials etc), but also to ensure it's not a male-only, excluding space. A reminder, by the way, that these car showrooms (or learning/experience centres) are not able to sell cars. They can offer a test drive, help you configure an order online or direct you to a dealer, but under New York law they are not themselves a retailing D2C operation.
Other Reading
LAST VISITED
19/11/2024
Added
2023
COMPARE WITH
Upscale doll store for specialty dolls, with hair salon, cafe and events. A cross between a pet store and a lego store, but for dolls. Owned by Matel. Dolls are highly characterised, with their own bl...
Upmarket grocery-focused supermarket with a reputation for quality, taste and good ingredients. This store brings their produce to life as well as showcasing their fishmonger, butchery and food prepar...
Long-established store exemplifies the Patagonia mix of clothing, staff passion, activism and community activity, with sustainability credentials in a heritage, stripped-back store.
Aspirational furniture and interior design at the hotel-meets-oligarch level! Lovely building, rooftop cafe and views.
Similar shops
A flagship, cartoon-like store, featuring tinned Portuguese sardines. The decor is Phileas Fogg meets Circus, and the inescapable reality of canned fish is dressed up as a humorous, gifting experience...
Fjallraven's brand stores have been showcasing products, explaining materials and heritage and emphasising sustainability. This store is a standard example, but brings alterations, repairs and mainte...
Started as a vintage store, with sustainability at heart, now a manufacturer and modern brand that also weaves digital and data into the store/changing room experience.
This store encapsulates the vision to be the future of the pet industry - services, expertise, learning and health. A real destination.
Louis Vuitton ramps up our understanding of "Landmark" with two buildings on 5th Ave (one, a gastro-theatrical brand experience, and the other a near-art homage to their luggage). "Bold" is one word!
Confident, swish, if off-the-track setting for this luxury second-hand handbag operation - luxurious lounge meets science lab and robot warehouse. A must-see.
